Finally, there are plenty of blog posts that miss the search intent because they speak above or below the reader’s knowledge level. Hence, they’re deaf to the reader’s pain points and desires.
Let’s walk through an example.-
Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners.
Imagine you are selling a SaaS marketing tool to content marketing managers, and the keyword you’re targeting is “content marketing KPIs.”
Here’s an example of an introduction that is below their level:
Content marketing is a great way to increase your traffic and generate more leads for your business. In fact, anyone that performs a Google search is looking for blogs like yours to provide the answer to their questions. However, some content is more effective than others. Therefore, to make sure that your content is on track, you need to measure KPIs (key performance indicators).
This is inappropriate for two reasons:
Content managers already understand the value of content marketing, so explaining that is redundant.
Given that they are searching for KPIs, there’s no need to explain why they need KPIs. They were already convinced before they landed on your post.
In contrast, here’s a much better introduction for the very same keyword and scenario:
Tracking the performance of content marketing campaigns is tricky as the ROI often takes months or even years to realize. Therefore, most people measure their content strategy’s success by the traffic it’s generating. While traffic can correlate with better business results, this isn’t always the case. For example, you may be driving traffic that isn’t ready to buy or from a parallel industry. Therefore, traffic shouldn’t be your only measure of success. Instead, this post will detail which KPIs you should measure to ensure your content is driving an ROI and how to track them.
Notice the introduction above also speaks to a more experienced audience (content marketing managers). It touches on their pain points and relates to how they are (most likely) already tracking content marketing. Now, it’s probable they’ll keep reading.
However, the issue of speaking above or below an audience’s level doesn’t just apply to introductions. As you’re updating the content, ask yourself if each paragraph resonates with the audience’s pain points.
Recommended reading: Searcher Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing For
KEY TAKEAWAY First, Google your keyword before you start writing to make sure you are using the right blog post structure (how-to, listicle, etc.). Then ask yourself if each section within the post is relevant to the searcher’s pain points. Finally, ask yourself if the writing is at the searcher’s knowledge level.