Cross-sell and upsell
One of the best tactics used by giants in the e-commerce game, such as Amazon, is up-selling and cross-selling of products. Upselling and cross-selling are closely related. E.g:
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The first example is up-selling and the second is cross-selling.
With upsells, you can sell a more expensive version of your product than what the customer originally intended to buy. The Latest Mailing Database upsell is why you buy a sedan instead of a hatchback, and why you're doing a 3-day tour in Milan instead of a 7-day tour in your own country.
Cross-selling, on the other hand, is when you sell an item related to a product, but the customer didn't intend to buy it in the first place. This is a purchase-related product, not a product that customers typically consider. For example shoes. You can cross-sell by adding bags, racks for shoes, products to clean your shoes, and more.
How do you up-sell/cross-sell for your WooCommerce store?
Upselling and cross-selling only work if you ease the decision-making process for your customers. If you give them too many choices, they will get overwhelmed and may not choose a product at all.
All the other actions users take on your WooCommerce store make the whole process more complicated. This is why you must consider reducing the number of steps when you cross-sell or up-sell in your store.
One way to do this is to bundle related products at a discounted price. If customers buy these products separately, more steps and decisions are required. However, with bundling, custome