Michael Hurnaus: "Customers Phone Number Database experience personalization through pet data less invasive than personalization based on 'people data'." Just about every entrepreneur has customer data. Tractive encourages Phone Number Database you to collect that data, look at it really critically and use it for targeted messages to Phone Number Database your customers on a channel where they are already (whether or not through you). 3. From more-more-more content to smart content.
The result of omnichannel Phone Number Database personalization is often more-more-more content. After all, you have multiple target groups spread over multiple channels and they all need to receive content that is personal Phone Number Database and relevant. But there is already so much content! Theresa Grotendorst's expert session therefore hit like a bomb: don't make more content, but make smart content. Theresa argued in Phone Number Database her presentation 'Unlock Your Content's Full Potential' for making content understandable for people and machines.
Using semantics (including metadata) and Phone Number Database structure, you make it possible to compose, reuse and freely distribute your content across all kinds of online and offline channels in different ways. No more typing Phone Number Database and faster, but typing smarter! Will we still be talking about channels in 5 years? The day ended with a slightly philosophical keynote from iSchool professor and info guru Bob Boiko . He asked an interesting question: will we still be talking about channels in 5 years? Or is 'channel thinking' old thinking? His answer.