By coincidence recently, I need to sort out the information of the previous ToB project, so today I will share with you some of my previous needs analysis summary or experience in the process of doing the ToB project. First of all, what is needs analysis? Some people may think that demand analysis is actually asking some questions with customers to understand the situation, and then you can start designing product solutions. Well, that's the right understanding, but it may not be comprehensive. The first core point of my article here is to throw out: requirements analysis and product design are two independent parts . The questions to be answered by the needs analysis are:
Where to do it? Where does it not need to be done? Is this question worth doing? How to measure success or failure? In my personal experience, there have been cases where the demand was found to be unworthy of investment during the demand research stage and was killed. Therefore, product design is to figure out how to achieve the above-mentioned success phone number list criteria after determining the above-mentioned three problems. This is a test of the ability of the product manager. The second question: who does the needs analysis? For product managers, requirements analysis is only the most basic skill. However, in some companies that provide technical solutions, project managers will undertake such work, and in some refined fields, special requirements analysts will be responsible, such as data requirements analysts, algorithm requirements analysts, security
demand analyst, etc. In addition, to add a digression, business demand analysts also have special exams (interested children's shoes can Baidu PMI-PMB). The third question is, how to do demand analysis? In fact, different companies will have different practices. Here I will share the requirements analysis process in a project I experienced before. The background of this project is a project of a multinational bank. I am responsible for the optimization of the transfer process in a certain area of the bank. However, due to confidentiality reasons, I will not disclose too much project information here. At the same time, due to the scope and complexity of this project. high. Therefore, in this demand research process, two teams are actually responsible. I have integrated the