Lead generation is a fundamental pillar of inbound marketing strategies . But as marketers well know, not all leads are created equal. There is a long road between the moment a user first gives us their data and the point where they are ready to buy. For individual email list lead generation to work, we need to know how to correctly identify the two fundamental stages of this path: marketing qualified lead (MQL) and sales qualified lead (SQL) . We explain how to do it.
Are you thinking of developing an Inbound Marketing strategy for your company and have doubts? Click here and close with us a free consultation . MQL and SQL in inbound marketing how to generate and measure leads well What are MQL and SQL? On the way from lead generation to final conversion, each user goes through different stages. The terms MQL and SQL refer to two key moments in this process. Marketing qualified lead (MQL) The qualified lead for marketing or MQL is a person who has come into contact with our brand, has shown some type of interest in it and has left us their data. The MQL is at an intermediate stage of the conversion process: he is interested in the solution we offer, but he is not ready to buy yet. Therefore, the correct way to manage these leads is to pass them on to the marketing team, who will start sending them messages with the aim of bringing them closer to conversion.